Self-branding & Identity Progress
Ideation After discussing with my lecturer and reviewing my existing branding which is developed throughout my diploma’s program and degree’s Professional Portfolio class, my lecturer suggested that I stick with my original content and refine it to take it to the next level. My original idea was using the concept of the Swiss Army Knife, as a multifunctional tool. The reason for choosing such a concept is that a Swiss Knife consists of different tools with different functionality all as one compact tool. This could represent me as a digital designer with different skills and capabilities such as visual design, print design, coding and project management experiences which I gained from working in the industry for over 20 years. Additionally, my lecturer suggested that I utilise a modern 3d-looking design for my brand identity and self-branding, as this would give my online presentation more impact. Brainstorming To take my current branding and portfolio to the ...